Ireland Trip Ideas

Check Out Our Must-see Sights.

Places To Visit

Discover The Top Rated Attractions.

Essential Experiences

Discover the history of Ireland.

About Us

Ireland is a bucket-list destination for many tourists, which is why it is essential to book the best trip possible. There are so many hiking trails, coastal paths, and lush green sceneries to discover that it can be hard to narrow it down.

The team at Exploring Ireland Walking Tours wants you to have the best trip possible and will be happy to help you narrow down your route. We specialize in matching the customer with the right journey for them and all trips have been planned by experts.

With the right planning, you will be free to explore, chat and fall in love with the Emerald Isle and still end up where you want to go!

  

Why SEO Is Important For Irish Tourism

If you are running any sort of tourism business in Ireland, it is extremely important to have a dedicated SEO strategy in place. After all, more travellers than ever before are using their favourite search engines to make decisions. Because of this, it is imperative to have a well-laid out SEO plan of attack to maximise exposure in the marketplace. Below, we will be going over some of the reasons why it is so critical to have a comprehensive search engine optimisation strategy for Irish tourism.

Reasons To Have A Comprehensive SEO Strategy: 

1. Search Engine Usage 

One of the main reasons it has become so essential to focus on SEO and digital marketing services is due to the increasing usage among travellers. More and more travellers are relying on search engines in order to find the information they need to make key travelling decisions. A lot of travellers are using search engines as their primary resource for researching different flights, accommodations, and more. Therefore, as a business that is in the Irish tourism industry, it is imperative to place a focus on optimising your website’s rankings to funnel this traffic to your site.

 

2. The Competition Is Doing It 

If you are operating in the tourism industry for Ireland, you are likely dealing with a lot of competition. After all, the tourism industry is easily one of the most competitive. Because of this, you want to look to ways to better position your business within the marketplace. One of the most effective ways to better position your business to compete is by getting your business in front of the eyes of prospective customers before your competition. If your competition is ranking higher than you within the search engine ranks, the chances they steal your prospective customers are very high. Whereas, if you are able to get your website to rank higher, you will capture a lot of the market share on your own.

3. Consumer Trends 

Another reason it has become so important for businesses in the tourism industry to focus on their SEO efforts has to do with the changing consumer trends. Not only are consumers looking towards search engines to find the information they are seeking, but they are also doing it on their favourite mobile devices. Because of this, you need to be actively engaging in the latest SEO strategies which includes having a mobile-centric approach to your optimisation efforts. By focusing on the latest changes in the SEO industry, you will be inherently putting your website in the best position to succeed by integrating a mobile-first design with your website. Having a responsive design is not only going to improve your visitor’s user experience, but it is going to better position yourself to drive mobile traffic to your site and to convert the traffic you bring. The majority of consumers nowadays are using mobile devices to not only research different travel options but also to make their bookings and to schedule things. Therefore, you want to drive this traffic onto your site and convert them into customers.

4. Targeting Buying Keywords 

Another reason SEO is such an important element of an effective marketing mix for a business in the tourism industry in Ireland has to do with the focus on targeting buying keywords. An effective SEO strategy is going to focus on the buying keywords that a prospective traveller would be typing in and searching for when they are looking to visit Ireland. By focusing on optimising your site and content for these respective keywords, it is going to make it much more likely that you will be able to drive highly targeted and ready/willing buyers to your site. This means that you will be able to maximise conversions on your site which can dramatically impact your ability to make sales and to capture more market share.

5. Better User Experience 

Another reason SEO has become so integral has to do with its ability to help you improve the end user’s experience. Simply providing a better user experience is going to benefit your business in a variety of ways. Not only will it increase the chances that you convert the traffic into customers, but it will maximise your ability to retain them as customers. The changes that you have to make with your website to improve its SEO are going to end up allowing you to provide a highly effective end-user experience which can help you position yourself better when compared to the competition.

6. It’s Cost-Effective 

Another reason to consider adding SEO to your marketing mix has to do with it being so cost-effective. Unlike a lot of the other digital marketing strategies that you are likely to invest in, SEO is something that can provide your business with a high return on your investment. Because SEO is something that doesn’t have incremental costs associated with it, you will be able to minimise the total amount that you have to spend on your marketing efforts. SEO is not only a good option for a high return on your investment, but it offers a lot of long term benefits to your business by better positioning your website within the search engine ranks.

Overall, there are so many reasons SEO is such a crucial component of an effective digital marketing strategy. SEO has become one of the single most important components of an effective digital marketing mix. When you are operating within the highly competitive tourism industry, it is imperative to do everything possible to position yourself in front of prospective customers. Without investing heavily in your own SEO efforts, you are bound to fall short of the competition. Your competition is likely already investing their own time, energy, and resources into getting their website to rank higher within the search engines. The websites that don’t achieve a high ranking within the top (3) of the search results end up missing out on a lot of potential traffic and a lot of market share as a result of the decrease in traffic. Therefore, if you want to compete, you need to get your website to rank well to drive organic traffic to your site.

Why You Should Go On A Walking Holiday

Walking is a hobby for many people but they may not realize it. Do you walk your dog for longer than he needs?

Or do you get off early to take in the views on the journey to walk? Or maybe taking a walk is instrumental in clearing your head?

If so, then a walking holiday would be perfect for you. Still not convinced?

There are many top providers of self-guided walking tours and hiking in Ireland, you are spoiled for choice!

Take a look to find out why:

It’s Good For You

Walking is a great form of cardio. It’s low impact, which makes it accessible to everyone and science shows that hitting your 10 000 steps can improve your health significantly.

Staying active should be a goal for everyone as not only does it help physically, but also mentally. By walking you can help clear your thoughts and help you process your emotions.

Anyone Can Do It

You will always be able to find a trail that suits you. Whether you fancy yourself a mountain goat or you would like to go for a stroll, you are sure to find something that fits.

You don’t need to spend money on equipment or updating your gear, you just need some shoes and some water! We recommend having a fully charged phone just in case and some music to pass the time.

Travel Slowly And Enjoy It

When you are walking, you are forced to enjoy your surroundings at all times. There is no putting your foot down and speeding onto the next stop, it’s just you and yourself absorbing your surroundings.

You are gentle on the environment and there are no carbon emissions. It also means you get to travel at your own pace which means you are in control of the trip.

Get A New Perspective Of A Place

Even though you may know a particular region of a country, when you are walking through it, it will give you a different perspective. You will get to see smaller places that you will have often driven past or not reached at all.

Taking the time to do walks from city centers as you will get to see more than the hustle and bustle. You will get a fully rounded view of the area and its surroundings.

Take Time To Reflect

Whether you are walking alone or with a group, it will give you time for introspection and reflection. Many pilgrims say they had life-changing experiences while walking and if you choose to take time to switch off from your routine you will feel the benefit.

A Sense Of Achievement

Walking 20, 30 or even 50km gives you a sense of achievement you may not get in your daily life. Doing this every day for a week or longer will have you itching to go again once your trip is over.

Why Visit Ireland?

Ireland or the Emerald Isle can get overshadowed by England or missed on a trip as it’s not on mainland UK. This is a tragedy because Ireland is one of the most unique places you can ever visit and we can guarantee you will want to come back again.

Irish people have been voted as some of the friendliest people in the world and you are sure to find a smiling face in every location. Known for their ‘craic’ which means ‘banter’ and ‘fun’, you will never feel alone.

The Scenery

Ireland is known for its unspoiled beauty, even in built-up areas. You never have to drive far to find lakes, deer, green pasture and livestock which means you can get a healthy dose of fresh air when needed.

There are also hundreds of beaches all across Ireland that cater for all your needs. Do you like your beaches white and sandy, jagged and rocky, or surf-ready?

Ireland has them all in abundance. Bring a camera and start exploring the wonderful landscape.

Once you’ve found the perfect beach, you can also catch some waves. The west coast of Ireland gets tourists yearly for the swell, but mainly in the summer months.

Road Trip

Even though Ireland is a small country of around 4.5 million, it has enough landscapes to make it worth a road trip. Summer is the perfect time to drive around the country and visit town after town, drinking in the local culture.

There will always be live music sessions at the local pub in the evening, which turns a regular trip to the pub into a memorable experience. You must also try a Guinness as no trip to Ireland will be complete without it!

If you don’t feel like driving, take to the country on foot and follow one of the hundreds of trails Ireland has to offer. Whether you would like to hike mountainous terrain or wander along tranquil lakes, there is always something to offer.

The History

Ireland has had a dark and troubled past, but it celebrates its history. There are many castles, historic sites, museums and institutions all over the country which will specialize in Irish history and are worth a visit.

Take some time to get educated about the struggles of Irish people and learn why Irish pride is so strong and rightly deserved.

Contact Us

Our team and Exploring Ireland are dedicated to finding you the best trip you can go on. Once you have decided to visit Ireland, do not hesitate to get in touch.

Contact us by phone or email and one of our team will help you start planning your dream trip today.

Exploring Ireland


Location: Austin Friars Street, Mullingar, Co. Westmeath, Ireland


Phone: 044-9332060


Email: admin@exploringireland.net